WRITING
Thoughts on web development, SEO, and freelance work.
WHAT SHOULD A SMALL BUSINESS WEBSITE ACTUALLY INCLUDE? (AND WHAT'S JUST PADDING)
The pages and features a small business website genuinely needs — and the ones agencies bolt on to inflate the invoice. Honest scoping guide for London SMBs.
12 QUESTIONS TO ASK A WEB DEVELOPER BEFORE YOU HIRE THEM
A practical checklist of what to ask any developer or agency before signing — with examples of what good and bad answers actually sound like.
FREELANCER VS AGENCY: AN HONEST GUIDE FOR LONDON SMALL BUSINESSES
When to hire a freelancer, when to hire an agency, and the specific situations where picking the wrong one costs you £10k. Written by a freelancer.
GOOGLE BUSINESS PROFILE SETUP FOR LONDON SMALL BUSINESSES
A direct walkthrough of setting up and optimising Google Business Profile for London SMBs. Skip the fluff. Get the calls.
WHY YOUR RESTAURANT WEBSITE ISN'T GETTING BOOKINGS (AND HOW TO FIX IT)
The 7 specific reasons London restaurant websites fail to convert visitors into bookings. With fixes for each.
HOW MUCH DOES A SMALL BUSINESS WEBSITE COST IN LONDON IN 2026?
An honest breakdown of small business website costs in London. DIY to agency, what each tier actually delivers, and how to avoid being overcharged.